Welcome to Day 4 of my 90-day push to build a podcast business to $100,000 (fourth attempt).

I’m being transparent: revenue = $0 so far. Today’s focus is consistency and customer clarity—I’m not trying to solve every problem for everyone. I’m solving the right problem for the right customer.

Today’s moves

-Recap from Days 1–3 and what actually changed

-27 outreaches yesterday → 2 replies; aiming for 30+ new outreaches today

-Why I’m prioritizing entrepreneurs who can use and afford the service

-The three-question DM I’m using to learn real pain points (customers → story → more customers)

3 Questions I’m asking prospects

-Have you ever spotlighted your business on a podcast to get more customers?

-What’s your biggest challenge in getting consistent customers?

-What budget do you set for promoting your business?

Why this matters

Stories sell. When entrepreneurs tell their story, customers connect, visibility goes up, trust goes up, and sales follow.

Join me daily as I document everything from $0 to (aiming for) $100K.

Want your Business Spotlight episode? Comment SPOTLIGHT or email me.

📧 terryl@failureisknowledge.com

#90DayChallenge #PodcastBusiness #Entrepreneurship #StorySelling #CustomerAcquisition

Timestamps

00:00 We’re live — Day 4 context

01:10 $0 so far & why consistency wins

03:30 What I learned from Days 1–3

06:00 Picking the right customer (not everyone)

09:15 The 3-question outreach

12:40 Today’s goal: 30 outreaches

15:10 Next steps & CTA

Suggested Tags

podcast business, podcast growth, entrepreneurs, customer acquisition, business spotlight, 90 day challenge, outreach strategy, storytelling, small business marketing

Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content